An email created for McDonalds Burger Showdown in Houston, Texas. It is to promote McDonald's competition for contestants to create the ideal "Texas Burger".View Email
The email is a Spanish ad, targeting a Spanish-speaking audience. The website is very simple, and has one purpose: to drive viewers to enter the competition and build their burger. Everything is done digitally on the website, so I wanted to include imagery of the different ingredients that people can use when creating their burger. I was supplied with several transparent files of ingredients and burgers, so I created all of the imagery (except the logo) to fit this email. I wanted to keep it simple, to make sure that people knew what the competition is, how to enter, and how best to promote it and their creation (via social media).