An email ad intended to promote an admission special for the Houston Museum of Natural Science. The goal of the email was to push traffic to the Museum with the admission special, which was only applicable with the discount code offered in the email.View Email
This email was designed in Photoshop, then programmed for HTML. I chose the specific imagery to use in the main web banner, and built out the rest of the email to match the branding and color scheme of the website at the time. The photo gives a sense of the vibrant atmosphere of the Museum, while also suggesting that it's a great place to bring children. I chose to add in some examples of the permanent exhibitions that visitors could see with the discounted rate, to help promote interest in the Museum. I thought it would be helpful for viewers to know what they could actually see there, as most would likely not know what kind of exhibits were on display at the Museum.