A project intended to test the effectiveness of three different digital marketing tactics; email marketing, landing pages, and retargeting banner ads. SK Dentistry was chosen as the company to utilize the best practices of these three marketing products, tested together.View Landing Page
The email ad was designed to drive people to the landing page, so they can sign up as new customers. Strong call to action elements at the top push this, as well as more general information at the bottom of the email. It is built to be responsive, to maximize effectiveness among mobile platforms.
The landing page is built to compliment the email and banners. The main focus is the contact form, to push conversion rates, as well as to inform the viewer about the offer. There is also a brief description of the different services offered, as well as a short biography of the dentists who own the business. The landing page is also responsive, to further cater to the rising trend of mobile devices as a viewing platform.